The distribution chain of the President Bernardo Caprotti has advanced to the Court of Parma an offer of € 5.5 million . In the old plant while opening a new Hyper Esselunga extends a hand to the Baptistery and is about to become a full member in the field of industrial production of Pandora and panettone. The distribution chain of the President Bernardo Caprotti has advanced to the Court of Parma an offer of € 5.5 million to avert the de profundis of historic confectionery company parmigiana. The company is ready to take over the Fior di Brescia Confectionery (a subsidiary of the Group Bresciadolci) who had taken a lease agreement with the activities of the Baptistery in liquidation. Even the doves Easter, allowing judicial process, may be baked with the "made in Esselunga. The proposal on January 24 last year, the Italian giant has formalized the distribution is irrevocable. On the plate
5.5 million for the purchase of the brand, inventory and goodwill, leaving cash and debts of the old society. A move praised by the judge decided to postpone the hearing convened for the creditors of the Baptistery. The next hearing was set on March 1. From the top of the € 6 billion in revenue, a network of 140 superstores and supermarkets in the North, more than 19,000 employees and a market share of 10,03% in June 2010, the entrance of Esselunga opens horizons greater stability for the Baptistery, for years in dire straits as a result of inefficient management industry.
The news also offers guarantees of greater satisfaction for creditors and a new arrangement. Even the trade unions have welcomed the news, while noting the need to protect jobs and production continuity. Esselunga aims to increase the private brand, which continues at double-digit growth through the launch of new products and it is possible that the Baptistery of the workers know how it can be used in this direction. That view is not a "marriage" in the dark: if today Esselunga decided to come out, in the past, there were basic external support to the Baptistery. And 'in fact the agreement with the company Caprotti, loyal and important customers of the confectionery industry parmigiana, which was possible in 2006 the new production of the Baptistery in the industrial area Spip. The funding of € 20 million has been fully supported by the Tigullio, a limited company due to Esselunga that, for its part, had every incentive to move production of panettone and so that we can achieve in the old location on the Via Emilia, his third hypermarket in the city.
Baptistery was founded in 1957 and named after the monument romanogotico in 1196 in the historic center of Parma. In the following years the company specialized and growing with the market development of leavened products for special occasions, making it one of the leading manufacturers in Italy. In 1993 he bought the famous brand Besana, the traditional Milanese panettone the highest quality. So the beginning of a slow decline due to the vicissitudes corporate and continuing liquidity crisis. Today it employs 150 workers including seasonal Baptistery (120) and stable (30) with a turnover of 15 million (in 2004 in the countryside employees overall were about 400 and the turnover of 45 million). For the company this could be the final chance of revival, thanks to the acceleration of production and trade not only taken by two supermarkets.
(Feat. RL)
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