Thursday, February 24, 2011

Monster Energy Hemoroids

ESSELUNGA 'ANTITRUST

The continuing challenge in the Italian distribution between Esselunga and Coop has added a new episode. After the book cart and Sickle after shots of the campaign advertisements in which he challenged the alleged misconduct competition, Bernardo Caprotti now decided to use the Antitrust to defend its case.


THE CHARGES TO THE COOP. The aim of the elderly owner of Esselunga is always the Coop, accused of political and administrative sides in some municipalities of Emilia and Liguria, which are hindered by the opening of new supermarket chain founded by Caprotti.
According to reports gathered in circles close to the Antitrust Authority, the parent-owner of Esselunga sent to the authority which supervises the market headed by Antonio Catricalà a complaint-complaint.
In the file that the offices of the located in Piazza Verdi in Rome are considering these days, Caprotti complaint obstruction to competition which may occur to the detriment of his team.
THE ALLEGED PACT OCCULT. The document mentions the cases that have recently contrasted the two supermarket chains. In 2010, a series of paid advertisements in local newspapers, Esselunga had denounced an alleged 'secret pact' between the Coop Estense and the town of Modena. The secret agreement was intended, according Caprotti, to prevent the construction of a supermarket in the center of the Emilian city was never built for lack of permits.
The lot, purchased by the group of Caprotti in 2000 against a redevelopment plan urban and provided for their building rights, bordered with a land acquired by the Coop next year: more than 44 thousand square meters, the first batch, the second around 9000.

THE CASE OF MODENA . Given the coexistence of two operators a few meters away, the town of Modena would put pressure on the parties to convince them to agree. But in nine years, Coop and Esselunga have never been a meeting place and the local council has decided to change the intended use: The area has grown from commercial to residential and Modena will no longer be built a supermarket. The town, of course, objects to the reconstruction of Caprotti and so do the Coop.

is Livorno. It is not over. Another case that has pitted members of the business Esselunga Legacoop Livorno always happened in the past year. The charge of Caprotti is similar: the alleged monopoly Unicoop, that after two years of negotiations have influenced and convinced the family Fremura to sell land for the construction of a shopping center, despite Esselunga had offered a higher figure, 40 million euro compared to the 30 offered by competitors.
Fremura The family said the offer would Esselunga simply arrived late, after the signing of the agreement with Unicoop.
The mayor of Livorno, Alessandro Cosmi, cut Short: "It's a commercial dispute. If there were injustices, will deal with the judiciary. " Caprotti has instead decided that it must deal with the Antitrust Authority, if the guarantor of market and competition will.
(L43)


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